THE EFFECTS OF MODERATING VARIABLE OF ENVIRONMENT KNOWLEDGE ON THE INTENTION TO RE-USE OF PUBLIC TRANSPORTATION
Nowadays commuting is a crucial point in modern activities. To supporting that commuting activities, a technology introduced and also applied in daily activities such as a car, motorcycle. Unfortunately, one negative side of it is the increasing of air pollution resulted from that commuting equipment. Further negative impacts, the weather cannot be predicted accurately again as a result of pollution piles that form the greenhouse phenomenon. The aim of this research is to investigate the influence of environment knowledge as a moderating variable to re-use public transportation.
To achieve that objective, this study used a questionnaire distributed to the passengers of Batik Solo Trans (BST) Bus, which is a state transport corporation that operates in Solo City. A total of 207 participants were selected by purposive sampling method by filled out a set of the questionnaire designed to collecting data. After being analyzed by SEM (GeSCA), the result shows that the travel time efficiency effects on satisfaction and also affects the service value. Furthermore, the satisfaction influences the intention to re-use and the environment knowledge variable moderates the relationship between satisfaction and intention to re-use.
At the end of this article, the implications of the study are discussed as well limitations.
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